Digital/E-Commerce Marketing Manager
Cerritos, CA 90703
Seeking Digital Marketing & E-commerce Manager
The Digital Marketing & Ecommerce Manager will lead marketing efforts across all digital channels, including our website, ecommerce, email marketing and social media strategy. This position will use web technologies to achieve our business growth goals, identify needs, new opportunities, and aspire to increase brand awareness.
Seeking a tech-savvy trendsetter who has innovative ideas who will immerse themselves within these channels in order to create meaningful content, find partnership opportunities, and execute campaigns designed to accomplish these goals. Duties will include collaborating with category team to establish annual and quarterly business objectives; participation in the process of determining potential sales of products and services available online; on-going evaluation of market trends; collaboration with marketing and category teams to create promotions and sales opportunities through a visually appealing, accurate and informative website and app.
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email marketing, social media and/or display advertising campaigns, and e-commerce
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Demonstrated understanding of the retail category development process and how it relates to achieving objective